SERVICE QUALITY, PERCEIVED VALUE, TRUST, TERHADAP LOYALITAS PELANGGAN PT KERETA API INDONESIA DAERAH OPERASI IX JEMBER

The purpose of this study is to find out the Service Quality Perceived Value and Trust partially towards Customer Loyalty in PT Kereta Api Indonesia (Persero) Regional Operation IX Jember. The number of samples used in this study were 70 respondents using a sampling technique. Data collection methods used in this study used questionnaires. The analysis used included test data instruments, validity tests, and multiple linear regression analysis, classical assumption tests (multicollinearity test, normality test, heteroscedasticity test), and hypothesis testing (t test, coefficient of determination). From the results of the analysis concluded that Service Quality, Perceived Value, and Trust partially have a positive and significant effect on Customer Loyalty PT Kereta Api Indonesia (Persero) Regional Operation IX Jember.