The Impact of Technological Innovation on Corporate Performance: Evidence From the Communication and Cultural Industry in China

China’s communication and cultural industry is an emerging industry at the primary stage of its development. Nowadays, the public’s increasing demand for cultural products, coupled with the strong support from the state and the government for the communication and cultural industry, have provided huge room for the development of this industry. However, some listed companies in the communication and cultural industry have not kept up with the constantly changing market and have not invested heavily in R&D and technological innovation, resulting in widespread product homogeneity and poor corporate performance. This paper empirically tests the impact of technological innovation on corporate performance of 56 listed companies from 2007 to 2016 in the communication and cultural industry. Along with variables that proxy technological innovation, variables that proxy solvency, profitability, operational capability, development capability, social responsibility, and shareholder indicators are included in the regression as explanatory variables. Empirical results show that technological innovation has a positive impact on the corporate performance of listed companies in the communication and cultural industry.