USING SIMPLE "GIS" TECHNIQUES TO AID TARGET SETTING AND MONITORING OF TRAVEL PLANS

This paper describes examples of how GIS (geographic information systems) mapping can be used very simply to show how effective Travel Plans have been in creating mode shift in localities where there is the greatest potential for change. Examples are used of analysis from Oxford where a parking exclusion zone combined with improved bus service has shown how modal shift from different areas has been achieved for different modes (walk, cycle or bus) depending on ease of access by these modes. The paper's aim is to show the results of using simple analysis rather than to show developments in GIS methodologies.