A comparative image analysis of domestic versus imported products

Abstract Consumer views of domestic versus foreign products were researched through an eight-country study. Historical research and factor and reliability analyses resulted in identifying four significant underlying dimensions that govern consumer evaluations of products from various origins: product integrity, price-value, market presence, and market response. Perceptions of the various origins' degree of industrial development and other factors often lead to preferences for foreign rather than domestic products. Implications for exporters, host governments and domestic manufacturers, and future research are drawn.