Creative Thinking Design of Visual Communication Under Big Data

With the continuous development of digitalization and informatization in the 21st century, we have ushered in the big data era. The advent of the big data era has brought about subversive changes in many fields. With the tide of the big data era, how visual communication design can more accurately and intuitively convey the information content to be expressed and can stand out among many visual communication media is the concern of every designer. Only when visual communication design is creative can the information receiver be impressed with the visual design content, so creative thinking is particularly important in visual communication design. This paper analyzes the opportunities and challenges faced by visual communication design under big data environment in detail, and puts forward several strategies for developing creative thinking in visual communication design according to the current situation.