Dizajn web sučelja i važnost vizualne estetike

Nowadays, easiness and simplicity of using web applications is implied and an aesthetically pleasing design of the relevant interface is expected as well. Therefore, designers, using aesthetics, add on the aspect of good usability, that is, improve functionality with attractive appearance. The main goal of this paper is to explore the relationship between web page design and visual aesthetics and how welldesigned interface influences users’ perspective of it. In the paper, it is described the importance of good design, the concepts of usability and user’s experience, as well as the importance of user interface. The practical part of the work includes web application development with aesthetically pleasant interface and evaluation with emphasis on questioning subjective attitude of the users’ attitude.