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Presenting a Scale for Customer Clustering in Domestic Product Preference; a Case Study in Automotive Industry
Presenting a Scale for Customer Clustering in Domestic Product Preference; a Case Study in Automotive Industry
2019
Mahmood Hasanzade
Seyed Hamid Khodadad Hosseini
Asghar Moshabbaki Esfahani
Parviz Ahmadi
Keywords:
Business
Industrial organization
Automotive industry
Cluster analysis
Correction
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