RosarioSangra en Facebook

This article analyzes the particular enunciative setup of Facebook events that put around the convening of the protest parade known as #RosarioSangra, claming for security and justice in the city of Rosario (Argentina) throughout 2016. This study is related to a research project that aims to analyze different regimes of public visibility, in a context of increasing complexity of our society as a result of new mediatization. The events on Facebook are analyzed considering this social network as a technical and mediatical device which enunciative performance distinguishes it from other functionalities of the interface. Among these significant elements, there is the particularly meaningful capability of assuming the occurrence of the event as unique and also requiring the user to take a position on regard of it. For #RosarioSangra instance, in particular, we will analyze how its enunciative linkage is constructed as a passage from intimacy to collective, and related to the setup of an action plan.