Energy labelling for alcoholic beverages in New Zealand: Consumer perceptions: Phase 1 report: Focus groups

This research was undertaken by the National Institute of Health Innovation (NIHI), University of Auckland, to provide insight into consumers’ awareness of, and views around, energy labelling of alcoholic beverages. This report summarises the first phase of the twopart research project, namely the qualitative research to determine the influence of energy labelling on the likely purchase and consumption of alcoholic beverages. The second phase relates to the conduct of a four-arm parallel group clinical trial testing the effects of different types of energy labels placed on alcoholic beverages on purchase behaviour. The results of the trial are reported in a separate document.