Hair Dressing Entrepreneurs’ Motivation, Personality and Business Performance Research

Our country economic development as affected by globalization, gradually rendering service economy (Chen, Lijing, 2000), this study targeted the internal entrepreneurs of hairdressing chain to explore the relationships between their personality and performance. Otherwise, the study accounted the entrepreneur’s motivation as the control variable, to examine how the variables of personality, entrepreneur’s motivation, and business performance are related. The study uses questionnaires survey as main method, and retrieved sample size of 150 valid questionnaires were conducted compiling information for analysis by using spss12.0 statistical software. The results firstly shows that the more personality of extraversion and friendly entrepreneurs have, the better business performance will be. Then, achievement-money of entrepreneurial achievement motivation affects business performance significantly. Finally, the mutual affect of extraversion-friendly, and achievement-money has a positive significant effect on Business Performance.