Framing design management - conceptual note

This conceptual note was created in order to function as an initial approach to design management. It aims to be an overview of the discipline presenting possible definitions of design and design management, the relationship of design and management, and some design management’s key issues such as design leadership, organization’s structures and the relationship between design management and innovation, quality and branding. The idea is to offer some insights relating to design management and its relationship with business success.