Paranoia and Control—A Narrative About the Social Factory

The rise of paranoiac control behaviour is analysed as supported by the advance of IT control systems. These systems materialise a language that increasingly dominates the use of live language (the social factory) thus undermining peoples development to social beings. Focus is not on the ability to predict and control human behaviour but on the nature of control through the IT language as a hidden digital script, which contrary to live language is void of meaning and value. The decoupling of values and meaning necessitates applying principles of emotive ‚ethics‘, i.e. subjective emotive reactions (the wide spread call for likings without documented reasons), to achieve social control. This results in ruling by establishing ‚emotive axioms‘ that are paranoiac because they define the ‚truth‘ and are used to legitimate the course of action – typically some form of which hunt. The tension between the logical positivism and the early Wittgensteins digital philosophy on language and the philosophy of ordinary language especially of the late Wittgenstien is used as the frame of the analysis.