Intervening to Increase the ID-Checking Behavior of Cashiers: Cashier-Focused vs. Customer-Focused Approaches

The present four field studies explored the effectiveness of multiple prevention techniques designed to increase the frequency of cashiers’ identification (ID)-checking behaviors from a customer-focused and cashier-focused approach. Studies 1 and 2 examined customer-focused approaches, whereas Study 3 examined a cashier-focused approach. Study 4 examined a combination of the cashier-focused and customer-focused approaches. From a customer approach, Study 1 investigated the use of four prompts (a noprompt control, an antecedent only, an antecedent with a positive consequence, and an antecedent with a negative consequence) at encouraging cashiers to ask customers for their ID during a credit purchase. Research assistants (RAs) visited various stores and made credit purchases, while displaying one of the four prompts covering their card’s signature line to the cashier during check-out. The results showed RAs were checked for ID the most when using the prompts containing the antecedent and consequence, which was checked for ID significantly more than the no-prompt control. Study 2 (also a customer approach) attempted to replicate Study 1 in a non-college community. Using a similar methodology as Study 1, the results showed RAs were checked for ID the most when using the prompt with the antecedent and positive consequence, which was checked for ID significantly more than the no-prompt control. From a cashier approach, Study 3 investigated the use of a goal-setting and prompt intervention led by the restaurant manager to increase the frequency of cashiers’ IDchecking behavior. Using an A-B-A (Baseline-Intervention-Withdrawal) reversal design at one of two restaurants, the results showed the intervention restaurant’s percentage of IDchecked purchases increased from Baseline to the Intervention phase. But, it decreased