ANALYSIS OF THE RESTRICTIONS OF DENTAL ADVERTISING, INTEGRATED REVISION OF DENTAL CODES OF ETHICS OF THE AMERICAN COUNTRIES

Objective: To carry out an integrative review in the Dental Code of Ethics (DCE) of American countries looking to observe divergences and similarities in relation to the disclosure of before and after photos in the scope of dentistry. Materials and Methods: The DCEs in Brazil, Mexico, and the USA were surveyed, as well as in relevant articles on the restrictions on advertising and advertising in them. Results: Advertising in dentistry presents as main restriction the presentation of photos before and after the procedures. It was observed that in the 3 countries surveyed: Brazil, Mexico, and the United States, advertisements that promise great results are vetoed, since they cannot be reached with fidelity. Conclusions: Thus, the ethical aspects addressed in the American DCEs surveyed have many points in common. However, only Brazil highlights the issue of before and after photos as an ethical infraction, regardless of patient authorization.