Order pushing method and apparatus

The invention provides an order pushing method. The method comprises the steps of receiving a test driving request sent by user equipment (UE) and generating order information, wherein the order information comprises vehicle type information and departure position information; screening out terminals corresponding to vehicles matched with the vehicle type information in a test driving system and a special vehicle system, thereby obtaining matched test driving terminals and matched special vehicle terminals; according to the departure position information and current position information of the matched test driving terminals and the matched special vehicle terminals, sorting the matched test driving terminals and the matched special vehicle terminals according to a sequence of distances from a departure position from the near to the distant; and sending the order information to the sorted first N terminals, wherein N is an integer greater than or equal to 1. The invention furthermore provides an order pushing apparatus, which comprises an order information generation unit, a matching unit, a sorting unit and an order information pushing unit. According to the method and the apparatus, vehicle resources in a platform can be fully utilized, so that the utilization rate of the vehicle resources is effectively increased and meanwhile the user experience is improved.