ETV Viewing Habits of Indian College Students

AbstractThis paper analyses the viewing habits of Indian college students with particular emphasis on their pattern of viewing educational broadcasting. The Indian Countrywide Classroom (CWCR) is a unique experiment in higher education. This paper reveals that a large number of students, both from urban and rural areas, view general television programmes as well as ETV broadcasts though frequency of viewing is limited, and suggests strategies to improve the habit of viewing ETV broadcasts to bring about changes in the distance and media-based education.