Supplemental Material, UPDATED_Web_Appendix_JM.18.0163 - Coins Are Cold and Cards Are Caring: The Effect of Pregiving Incentives on Charity Perceptions, Relationship Norms, and Donation Behavior
2020
Supplemental Material, UPDATED_Web_Appendix_JM.18.0163 for Coins Are Cold and Cards Are Caring: The Effect of Pregiving Incentives on Charity Perceptions, Relationship Norms, and Donation Behavior by Bingqing (Miranda) Yin, Yexin Jessica Li and Surendra Singh in Journal of Marketing
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