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An Exploratory Study on Relationship between Local Food’s Brand Equity, Origin Effect and Brand Loyalty in Korea
An Exploratory Study on Relationship between Local Food’s Brand Equity, Origin Effect and Brand Loyalty in Korea
2013
Sinae Kim
이점수
Kidae Kwon
Keywords:
Brand awareness
Brand equity
Marketing
Business
Exploratory research
Brand loyalty
brand association
perceived quality
brand image
Advertising
Correction
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