Forms of social awareness and helping

Abstract People encounter situations from different forms of awareness; that is, they can attend to different focal topics (e.g., self, other person, or other person's situation) from different perspectives (e.g., the self's viewpoint, the other person's viewpoint). Two studies assessed whether brief interactions would produce different forms of social awareness, whether the form of awareness would persist to a subsequent interaction, and whether it would influence helping in that encounter. Pedestrians on a city sidewalk were induced to become self-focused (experimenter took their picture), become other-focused (they took experimenter's picture), or empathically adopt the perspective of another person (they advised experimenter where to take a picture). In Study 1, subjects were interviewed after leaving the experimenter. First- and third-person pronoun use and self-ratings suggested that subjects had different forms of awareness. In Study 2, pedestrians participated in one of the same three interaction conditions or a control noninteraction condition and subsequently encountered a confederate in need of help. Subjects in the self-focused and empathic condition helped more than subjects in the other-focused or control condition. Results suggest that forms of awareness created in a brief interaction do persist to subsequent interactions and influence helping. Other variables may influence helping by altering forms of social awareness.