The 'Competitive Dynamics' Approach in Bulgaria

The present work deals with the process of interactions and counteractions between competitors at company level. In the first part there is followed the evolution of the "competitive dynamics" management approach. Then there is presented data from an empirical study of the specific character of the competitive process in Bulgaria. A large part of the formulations of the approach are substantiated and there is drawn the conclusion that it is applicable to Bulgaria. In addition, there are pointed out specific features of competition in Bulgaria.