Determinants which Influence the Consumers’ Green Purchasing Intention : “AN EMPIRICAL STUDY OF CONSUMERS’ BUYING INTENTION TOWARD ECO FRIENDLY PRINTERS IN THE SWEDISH MARKET”

Noushan Memar,Syed Ayub Ahmed

Determinants which Influence the Consumers’ Green Purchasing Intention : “AN EMPIRICAL STUDY OF CONSUMERS’ BUYING INTENTION TOWARD ECO FRIENDLY PRINTERS IN THE SWEDISH MARKET”

2012

Noushan Memar
Syed Ayub Ahmed

Young et al.(2009) report a gap in customers’ buying habits which is referred to a value action gap. This value action gap is typically where customers are concerned about environmental issues but ...

Keywords:

Marketing
Value-action gap
Empirical research
Environmentally friendly
Business
Commerce
Purchasing
green purchasing
Advertising

Correction
Source
Cite
Save
Machine Reading By IdeaReader

References

Citations