Conceptual Framework of Reverse Retail Internationalization: From the Perspective of Retail Innovation and Retail Format

Myung-Rae Cho,Masao Mukoyama

Conceptual Framework of Reverse Retail Internationalization: From the Perspective of Retail Innovation and Retail Format

2016

Myung-Rae Cho
Masao Mukoyama

Purpose - The purpose of this study is to establish an conceptual framework to explain the mechanism of internationalization behavior being used by...

Keywords:

Internationalization
Conceptual framework
Marketing
Business
Knowledge management

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