Designing for Insight: A Case Study from Tennis Player Analysis.

Visualization is an important tool, necessary for making sense of vast amounts of data. Many data science projects make use of visualization techniques to illustrate and explain their results. But complex interactive visualizations can also be excellent exploration tools to help guide the analysis, detect early signs of problems and irregularities, suggest new discoveries, and test the effectiveness and efficiency of scientific models. This article describes a combinatory design process that uses a method of incremental addition to create increasingly complex arrangements and thus create new ways to see data and discover new insights.