Analysis of Virtual Characteristics of Movie and TV Animation Art Based on Multimedia Technology

As an important part of film and television, animation, which belongs to the category of audio-visual art, has the general characteristics of film and television, and at the same time has its own significance and value system. Its unique characteristic lies in its virtuality. The virtuality of animation art is represented by the virtual film and television effect, the virtual creative means and the virtual aesthetic interpretation. With the rapid development of 3D animated films, the position of scene design and production is becoming more and more important. The main scene, as a typical environment, bears the connection between film role-building and plot. Therefore, in the creation of 3D animated films, scenes occupy an important position. And every animated film will have a specific main scene. Animation is a kind of film and television, which has the general characteristics of film and television. Animation has independent significance and value, which lies in its unique characteristics and virtuality. The virtuality of animation art is represented by the virtual film and television effect, the virtual creative means and the virtual aesthetic interpretation.