Predicting Factor-effecting parameters of consumers behavior towards online shopping

On-line shopping is a growing phenomenon in the field of E-retailing and is definitely going to be the future of shopping in India. Most of the organisations are operating their online shopping websites to sell their products/services on-line. Though online shopping is operating on large scale outside India, its growth in Indian retailing space, which is a large and strategic consumer market, is still at nascent speed with respect to global market. The potential growth of on-line shopping has triggered the idea of conducting a study on factors affecting consumers attitude towards on-line shopping in Himachal Pradesh. The present research paper has used Qualitative and Quantitative research methods to study the factors affecting attitude towards online shopping like consumers orientations, benefits and risks of online shopping over traditional shopping. The data was collected through Questionnaires on a sample of 250 respondents from 10 districts of Himachal Pradesh. The results of study reveal that on-line shopping in Himachal Pradesh is significantly affected by various macroeconomic factors including both benefits and risks like privacy, convenience, source, monetary, wider selection, fun, homepage, customer service, price. The results of the study could be further used by the researchers and practitioners for conducting future studies in the similar area and all over India.