Ecological Development Strategy of Coastal Sport Projects of Jiangsu Province

Zheng, W., 2020. Ecological development strategy of coastal sport projects of Jiangsu Province. In: Wan, Z. (ed.), Coordinated Sustainable Development in Coastal Areas: Environment and Economy. Journal of Coastal Research, Special Issue No. 109, pp. 152–158. Coconut Creek (Florida), ISSN 0749-0208.Jiangsu is located in the Yangtze River Delta and many cities represented by Lianyungang and Yangzhou have coastal resources. Therefore, the coastal area of Jiangsu has unique ecological environment conditions, and its future development potential is huge. In order to promote a sustainable future, through the investigation of the ecological development of coastal sports, this paper finds that the current environmental protection status of coastal sports tourism is not optimistic by means of questionnaire survey and expert interview. This is mainly reflected in the low environmental awareness of employees and tourists, and the insufficient environmental protection of facilities in sports. Using PEST model, it can be found that ecological sports projects in Jiangsu coastal area need to be promoted at the administration level, with emphasis on increasing investment in technological innovation and environmental protection training.