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The Effect of Omni-channel Consumers’ Pre-purchase Searching Behavior on Post-purchase Satisfaction and Word-of-Mouth
The Effect of Omni-channel Consumers’ Pre-purchase Searching Behavior on Post-purchase Satisfaction and Word-of-Mouth
2017
Euna Lee
JinSook Hwang
Keywords:
Advertising
Word of mouth
Communication channel
Psychology
Correction
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