Telling a Different Story: Stance in Verbal-Visual Displays in the News
2013
A common concern for any news publication today is finding ways of
attracting and holding a wider readership base. One way has been by using
more and larger images interacting with surrounding text in different ways.
However, this move to become more ‘popular’ through the use of visual
material, especially photographs, has consequences for the presentation of
‘objective’ stories. It calls for more sophisticated analyses both of the meanings carried by news photos and of their interactions with accompanying
verbal text. This chapter demonstrates how the tools of critical discourse
analysis can be extended to do this, examining examples of prominent verbal-visual displays that introduce serious news feature stories in print and
online broadsheets. Such displays comprise a prominent image or images,
a main headline, caption, and subheadline, and can take up most of the
front page of a weekly news review section of a print paper. The aim here
is to show how meanings in the image and the surrounding verbiage, and
in their interaction, attitudinally engage and position readers in respect to
the ‘factual’ content.
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