Development of Korean Tourist Information Platform Based on Big Data

The Korean Wave contents industry, which is growing steadily around the world, is now attracting foreign tourists interested in K-POP, movies, dramas, and cosmetics mainly in Asian countries. However, when foreign tourists have actually entered South Korea, they cannot fully enjoy the tourist courses planned by them before they go back to their countries in most cases due to time and spatial constraints. In addition, the return rate of foreign tourists who visited South Korea once was only 38% as of last year, which is much lower compared to 61% of the neighboring country Japan. Therefore, in this study, public data for individual regions opened by the government were collected by fully utilizing the rich IT infrastructures, which are an advantage of South Korea, to construct an integrated big data based tourism information visualization platform based on the web interlocked with tourism information service systems including GIS based maps thereby implementing a system to conduct opinion mining analysis with tourism destination evaluation comments collected through the web and accumulate or deduct the points of relevant tourism destinations according to positive or negative reputations.