Cultural Relevance of the New Media Interaction of Undergraduate Students of Babcock and Olabisi Onobajo Universities

As technological innovations unfold, the youth are vast to understand the intricacies of Information Technology (IT), and have become fascinated by the ease in communication that they spend a bulk of their daily communication online. Scholars have expressed concerns over the powerful influence of unguided new media communication especially among the modern youth who practically live online. This concern is born out of the fact that the new media invariably shapes the way in which individuals perceive the world, values, and culture. Based on this, this study sought to find out the cultural relevance of the information that students of Babcock University (BU) and Olobisi Onobajo University (OOU) seek online through a survey of 500 students equally selected from both tertiary institutions. The result revealed 91% of the students seek cultural information online, out of which majority (52%) seek cultural information on dressing, while cultural information on custom and tradition are in the minority. The study recommends that students be led to develop an interest in every aspect of culture through the academic curriculum, and parents in order to foster a comprehensive cultural relevance in their new media interaction.