PENDEKATAN NILAI DALAM MEMILIH KEPIMPINAN POLITIK: KAJIAN TINJAUAN DALAM KALANGAN KELAS MENENGAH MELAYU PASCA DASAR EKONOMI BARU (Using Value Approach in Selecting Political Leadership: A Survey Study on Post-New Economic Policy Malay Middle Class)

ABSTRAK Refleksi  nilai  yang  terzahir  melalui  pendirian  politik  kumpulan  kelas menengah Melayu  berupaya  mempengaruhi  undi  di  dalam  sistem  demokrasi.  Rencana  ini bertujuan untuk mengkaji pendekatan nilai di dalam memilih kepimpinan politik dalam kalangan kelas menengah Melayu pasca Dasar Ekonomi Baru. Reka bentuk kajian ini adalah menggunakan kaedah tinjauan yang terkandung di dalam metode penyelidikan kuantitatif. Seramai 544 orang responden yang terlibat di dalam kajian ini dengan corak pemilihan sampel menggunakan teknik ‘persampelan bertujuan’ dengan penentuan sampel berdasarkan jadual penentu sampel Krejie & Morgan. Pembinaan set soalan mendapat persetujuan pakar rujukan yang dilantik dan pengesahan kebolehlaksanaan kajian ini adalah hasil daripada kajian rintis yang telah dijalankan, dengan penentuan nilai kebolehpercayaan instrumen kajian dibuat dengan mengenal pasti tahap ketekalan dalaman item-item yang digunakan dengan mempraktikkan: Kaedah Pemisahan Separa (Nilai  Pekali  Korelasi)  dan  Kaedah  Konsistensi  Dalaman  (Pekali  Alfa  Cronbach) dengan menggunakan Program SPSS. Penemuan data mendapati bahawa elemen nilai ABSTRACT The reflection of value emerges via the political stand of the Secondary Malay Middle class in enabling the influence of votes in the democracy system. This research aims to investigate the approach of value in predominantly opting for the political leadership among the post-New Economic Policy Malay Middle class. The research employs survey method as the fundamental in the quantitative research methodology. A number of 544 respondents were participated as sampled by using purposive sampling based on the table of sample determiner by Krejie & Morgan. The development of the instrument was made by the appointed specialist through the reliability test based on the pilot test conducted. The validated instrument was thoroughly analyzed using SPSS program by identifying the internal consistency of the items used; Partial separation method and internal consistency method of Alpha Cronbach. The research findings authenticate the element of value is significant towards the respondents’ life. The significant of value is proven when the data exemplified that value has its roles in selection of the political leadership (min=  3.13/sisishan piawai=.464) and the role of value as the main factor in selecting political leadership (min=3.81/sisihan piawai=.563). Therefore, overall findings of this research provide a valid and reliable source of knowledge, thus provide solution for the problem statement of the research, and finally validate the significant relation between the value in influencing the selection of political leadership among the post- New Economic Policy Malay Middle Class.