VOD Platforms in the Era of Online Availability

I establish an understanding of the emerging field of online distribution in this chapter. The development of the online market represents a dramatic change from scarcity of content to abundance of content. I focus on various types of VOD platform providers in the marketplace to analyse how they enable distribution for a greater range of films. Such new online opportunities for films will be discussed in relation to notions of cultural democratisation, market fragmentation and long tail economics.