Doubling Down: President Barack Obama’s Doubled Persona after the Zimmerman Verdict

This article analyzes President Barack Obama’s remarks following the acquittal of George Zimmerman on the charge of murdering Trayvon Martin. Speaking directly to, for, or about African Americans would lead some to accuse him of speaking primarily as a black man, while ignoring the idea of race would lead some to accuse him of failing to acknowledge its omnipresence in American life. To manage these constraints, the president employed what we have termed a doubled persona; that is, he enacted two different speaking personae and envisioned a distinct audience persona for each speaking persona: He spoke both as a black president and as a president who is black.