Plan de negocios y plan publicitario para un Centro Cultural de Enología.
2012
This work is intended to develop a wine cultural center. The center is meant to spread
knowledge based on the wine culture with different services and products such as wine
tasting and food pairing mainly directed to college students that are going through careers
related to the subject such as hospitality and gastronomy. Also, center will be open for
everybody that is searching to learn more about the wine culture in a fun and charming
environment. It was discovered that in Ecuador only exists one similar place that will
represent a direct competition to the business giving us the opportunity to exploit an almost
new market. Nevertheless, it was necessary to analyze the validity of the previous premise.
In this case, finance analyses based on projections, a marketing analysis, an analysis of the
actual state of the country were made. Also, it was necessary to search for every
requirement needed to open the center. Based on the entire investigation, there were
determined opportunities, advantages and also disadvantages for the creation of this cultural
center.
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