Plan de negocios y plan publicitario para un Centro Cultural de Enología.

This work is intended to develop a wine cultural center. The center is meant to spread knowledge based on the wine culture with different services and products such as wine tasting and food pairing mainly directed to college students that are going through careers related to the subject such as hospitality and gastronomy. Also, center will be open for everybody that is searching to learn more about the wine culture in a fun and charming environment. It was discovered that in Ecuador only exists one similar place that will represent a direct competition to the business giving us the opportunity to exploit an almost new market. Nevertheless, it was necessary to analyze the validity of the previous premise. In this case, finance analyses based on projections, a marketing analysis, an analysis of the actual state of the country were made. Also, it was necessary to search for every requirement needed to open the center. Based on the entire investigation, there were determined opportunities, advantages and also disadvantages for the creation of this cultural center.