Keeping Children Safe: Rhetoric and Reality.

Are traditional child safety messages effective, accurate, and complete? Do they adequately warn children about the threats to their safety? Do they unduly frighten children and parents? Are we giving children information that makes them more vulnerable to victimization rather than less? To answer these questions, the National Center for Missing and Exploited Children (NCMEC) reviewed existing research and its own data base of long-term abduction cases that do not involve family members. This review helped test long-standing child-protection messages while providing a basis for creating more effective messages.