Gamification as a Methodology: A Multi-Part Development Process

Gamification is often thought of as the end result or outcome of a project. In this paper we explore how it can also be adopted during the conceptual design stage using metaphorical games and as a method of testing concepts within a more advanced simulation environment. We explore this from the perspective of the I-GEAR project where it is used as one of many methods in the design of a commuter mobility game.