현대 상업가로 건축물 입면 적용색채에 관련 연구 - 서울 가로수길과 베이징 왕푸징을 중심으로 -

From the perspective of discussing and studying the color of the exterior walls of modern commercial streets, this paper compares and analyses the color of the exterior facades of street buildings by taking the representative modern commercial streets of Beijing Wangfujing Commercial Street and Seoul Boulevard in China and Korea as examples. By comparing the color of commercial street buildings between China and Korea, this paper summarizes the similarities and differences of the color of commercial street in the two countries. At the same time, through the results of the study, it hopes to play a certain reference role in the planning and management of the facade color of urban commercial street buildings in the future.