An Examination of Great by Choice: Redux

Given the works by Collins, and later Collins with Hansen, we examined the performance and practices of the fourteen companies in Great by Choice [GBC]. We looked at the financial performance for the 11 years ending the GBC comparison period (1991-2001) and the 11 years of our research period (2002-2012). We used financial analysis to develop and examine research propositions as to whether the companies continued, discontinued, or started employing the GBC practices. Overall, we concluded that GBC has good advice for companies.