Revenue optimization strategy through digitizing retribution parking in Kota Batu

This study analyzes the right strategy to increase local revenue in Batu City, especially optimizing revenue by digitizing parking fees. This study used a mixed-method (quantitative and qualitative) approach. The parking potential in Batu City in one year can reach Rp. 6,266,646,500—from a parking point that can accommodate 1780 motorbikes (R2) and 257 cars (R4). The business center accounted for the largest parking fee revenue with the amount of Rp. 3,371,111,600. Parking efforts must be optimized with standardized parking rates and upgrade parking attendants in parking withdrawal methods.