大数据对企业商业模式的影响研究 Study on the Impact of Big Data on Business Model

大数据时代的到来使大数据背后隐藏的商业模式成为企业创造经济价值的内在逻辑。本文在梳理大数据的基本特征的基础上，运用模糊综合评价的方法对大数据作用于商业模式的影响进行评价，从而验证了大数据对于企业商业模式产生了重大的影响，文章旨在企业能够更好的迎接大数据带来的机遇与挑战，塑造企业核心竞争力，为企业管理者提供一些建议供参考借鉴。 The arrival of the era of big data makes the hidden business model become the internal logic of creating economic value. This paper bases on the basic characteristics of large data, uses the method of fuzzy comprehensive evaluation to evaluate the impact of big data on the business model, verifies that big data have a significant impact on business models. The paper aims at the enterprise can better meet the challenges and opportunities brought by the big data, shape corporate core competitiveness, to provide some suggestions for reference to the managers for the enterprise.