저가헤어살롱의 서비스품질이 고객만족도와 재방문에 미치는 영향

The purpose of the study is to present ways to improve the quality of service for low-cost hair salons while studying the effects of quality of service on customer satisfaction and revisit. It aims to help low-cost hair salons'' innovative marketing strategy by differentiating service quality. The survey subjects and data collection were conducted in Seoul and Gyeonggi Province, with a total of 300 surveys conducted using a 5-point scale, regardless of gender and age. The data analysis was performed on the frequency analysis, factor analysis and reliability analysis through the SPSS 21.0 and the reliability analysis was analyzed using Cronbach''s α value. In addition, multiple return analysis was performed to find out the impact of quality of service on customer satisfaction and revisit. As a result, the higher the employee service and physical environment of the quality of service, the higher the customer satisfaction level, and the revisit can be seen. In other words, the need for quality of service is raised to enhance customer satisfaction and revisit. Therefore, inexpensive hair salons should provide service instructions or other materials at hair salons. If problems occur, pay attention to the customer and quickly resolve them. It also needs to boost the quality of its services by pushing for price and rate policies that package home care products. I hope future work in investigating more broadly into the study in detail. And the number expected to result in a study of objective and clear.