Ruralidad desde la perspectiva de la psicología económica: caso de estudio sector El Tambre, Boyacá, Colombia

Stigmatization and undervaluation of the Colombian peasantry have been a constant throughout history. In order to generate a better understanding of the behaviour dynamics of the peasant population, this paper makes an analysis through the behavioural economics from Daniel Kahneman and Vernon Smith in 2002 and Richard Thaler in 2017 influences. It is assumed that behaviour is not purely rational as traditional economic theory postulates, allowing elucidate development expectations of individuals and the dynamics of their motivations and actions. Through direct interview with the rural population in the municipality of Tuta, Boyaca state, Colombia, specifically with the El Tambre community of Agua Blanca sector, comments were obtained that allowed us to learn about the psychology of the peasant. In relation to their psyche, results show that for years the peasants have not been able to overcome their vulnerabilities. On the contrary, it is evident how they are subjected to coping “strategies” that end up being little adaptive to their environment