Social media with optical narrowcasting

Systems and methods for using optical narrowcasting with social media applications are described herein. One system may include an optical receiver to receive optically narrowcast content extracted from an optical beam transmitted by an optical transmitter; and a first user device to capture a media representation of a real-world environment in which the optical beam is detected. The system may be configured to create an enhanced media dataset including the optically narrowcast content and the media representation; and post the enhanced media dataset on a social media platform. The system may set one or more filters to be applied to optically narrowcast content posted on the social media platform; and apply the one or more filters to the optically narrowcast content of the enhanced media dataset that is posted on the social media platform.