Agripreneurship – Emerging trends & Impact on Rural Economy with Special Reference to Madhya Pradesh Region

After independence, the focus of the Government of India was to frame the major policies based on equity along with growth in the agriculture sector. Being an agrarian country, many efforts been made towards economic and social stabilization over the past decades, but not much progress has been achieved in the growth of the agro industrial sector. Large population of India is dependent on agriculture for their livelihood. About 50% of them being poor, most of their earnings are spent on meeting their basic needs, particularly food. With the increasing population over the last five decades, their per capita share of land and water resources has reduced substantially. Agriculture is the backbone of the economy employing 70% of its working population, rural entrepreneurship is particularly crucial to development. The economic development of our country largely depends on the development of rural areas and the standard of living of its rural mass. There is a need for change. Agriculture must be considered as an enterprise, which should have a sound management back-up. As in any other enterprise, there should be proper planning about demand forecast, choice of technology, inventory of resources, need for external inputs, skill level of the available human resources and their training needs, infrastructure and services needed for carrying out various operations and marketing. This change in the mind set among the farmers and Agricultural Extension Agencies is the primary step for promoting successful entrepreneurship in agriculture. This research paper focuses on the challenges available in the Indian market by en-cashing the possibilities and prospects of the same to be a successful Agri-entrepreneur.