An Information Marketing Campaign Promotes Physician Donation to a Radiology Political Action Committee: Campaign Promotes Donation to Radiology PAC

ABSTRACT Objective To evaluate the impact of an informational marketing campaign on radiology political action committee (PAC) donations. Methods The Society of Interventional Radiology (SIR) Resident and Fellow Section (RFS) Advocacy Committee implemented an informational marketing campaign beginning with an email survey in January 2017. Society of Interventional Radiology Political Action Committee (SIRPAC) donors (n=564) and donations were compared prior to and after the marketing campaign. Results Comparisons from 2015-2016 (n=353, 62.6%) to 2017-2018 (n=432, 76.6%) showed a statistically significant increase (p Discussion Raising awareness of SIRPAC through a targeted informational marketing initiative had a positive impact on PAC donations. Although a causal relationship cannot be definitively determined, we believe that implementation of similar interventions can be useful in order to help raise funds for other medical specialty PACs.