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Segmentation of travel agencies according to their level of adoption of ICT.
Segmentation of travel agencies according to their level of adoption of ICT.
2009
Luisa Andreu Simó
R. Currás Pérez
I. Sánchez García
Keywords:
Information and Communications Technology
Information technology
Marketing
Business
Market segmentation
Segmentation
Commerce
Knowledge management
innovation adoption
Correction
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