인공지능의 PR업무 활용에 대한 홍보담당자들의 인식연구 : 기업 PR부서와 PR대행사 홍보 담당자의 인식차이를 중심으로 = a study on public relations practitioners’ perception on the use of artificial intelligence technology as a PR tool : a comparative approach between corporate practitioners and public relations agency
2016
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