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Sponsorship and Congruity Theory: a Theoretical Framework For Explaining Consumer Attitude and Recall of Event Sponsorship
Sponsorship and Congruity Theory: a Theoretical Framework For Explaining Consumer Attitude and Recall of Event Sponsorship
2001
Emma Jagre
John J. Watson
John G. Watson
Keywords:
Social psychology
Advertising
Event sponsorship
Recall
Psychology
Correction
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