SHOPPING TOURISM - AS CONSUMPTION AND ENTERTAINMENT

The aim of the study is to prove that based on the individual psycho-physical and social qualities of consumers, shopping can be considered as entertainment and a type of tourism. The object of analysis are consumers with their personal preferences and belief in the usefulness and pleasure of the shopping. The subject of research is the shopping as entertainment and type of tourism. The relevance of the study is determined by the increasingly available free time of consumers, as well as the ability to combine consumer purchases for everyday use and the pleasure of acquiringitems with emotional value.