Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing

Foreword by Sir Martin Sorrell. About the Author. Introduction. Polishing the Apples. Time-and-Motion Man and The Mad Inventor. Why Every Brand Encounter Counts. The Clipboard and the Copywriter. Posh Spice & Persil. Benjamin Franklin and the Kuala Lumpur Question. The Steak & Kidney Pie That Wasn't. Why is a Good Insight Like a Refrigerator? Index.